Grit and Gritty

Coarseness and Gritty Coarseness and Gritty Coarseness and Gritty By Maeve Maddox The word coarseness has been in the language since Old English occasions. It gets from an action word significance to squash or to crush. Both the thing and the descriptive word have strict and metaphorical employments. Sick give the strict definitions first. coarseness thing: Minute particles of stone or sand, as delivered by weakening or breaking down. coarse descriptor: Containing, comprising of, or brimming with coarseness; sandy. As an action word, coarseness has the accompanying implications: to emanate a pounding sound to spread or spread with coarseness to make the teeth crush or mesh Note: Speakers consenting to something without wanting to are said to talk through gritted teeth. Coarseness has modern employments. Sandpaper is reviewed by coarseness extending from coarse to fine. Coarseness can be added to a last sealer coat to expand the coefficient of rubbing. A few sorts of coarseness are taken care of to confined feathered creatures as a guide to processing. Undesirable coarseness is another issue: Â I saw yesterday at noon that I had a bit of coarseness in my eye under the cover. We live in the desert and ourâ breadâ contains a great deal ofâ grit. Strolling shoeless on hot orâ grittyâ surfaces for expanded periods can cause foot rankles. Â The metaphorical utilization of coarseness to mean, immovability or robustness of character, started as nineteenth-century US slang. The epic True Grit takes its title from this feeling of the word. In the film, Colonel Stonehill asks Mattie Ross for what valid reason she picked Rooster Cogburn to assist her with discovering her dads executioner: Â Col. Stonehill: Do you engage plans of regularly leaving this city? Mattie Ross: Yes, Im off early tomorrow first thing for the Indian country. Marshal Rooster Cogburn and I are pursuing the killer, Tom Chaney. Col. Stonehill: Cogburn. How could you light on that oily drifter? Mattie Ross: They state he has coarseness. I needed a man with coarseness. Â The most widely recognized non-literal significance of dirty is, brutal; grim; unsparingly reasonable: Â Before Sam Spade, Hammett earned popularity for his abrasive investigator fiction including the Continental Op, an anonymous private analyst in San Francisco. Some computer games have been depicted in aâ film noirâ style, utilizing heavy,â gritty, grimy urban topics. It [the Hudson Yards area] was at one time a coarse stretch of Manhattan known for rail yards, distribution centers and maturing modern structures, so forsaken it was named The Wild, Wild West. Â Because of a book by instructive specialist Angela Duckworth, coarseness has become a trendy expression in the training foundation. In her book, named Grit, the word is characterized as the quality that empowers people to try sincerely and adhere to their drawn out interests and objectives. Courses and strategies are being created to educate coarseness. In this unique circumstance, the descriptive word lumpy is utilized to mean, having coarseness. At the point when I was a kid, adults alluded to such characteristics with words like character and get up and go, characterized as follows: character thing: The whole of the good and mental characteristics which recognize a person. moxie thing: activity, goals, and exertion. Back then, encouraging coarseness at school would have been viewed as silly. Youngsters with guardians like the ones in my more distant family had a beginning on coarseness before they at any point got the opportunity to class. Need to improve your English shortly a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary class, check our well known posts, or pick a related post below:Possessive of Proper Names Ending in SIn Search of a 4-Dot Ellipsis25 Favorite Portmanteau Words

Research Paper on Identity Crisis Essay Example

Research Paper on Identity Crisis Essay Personality emergency is a state of mind brought about by the dissatisfaction from inadequacy to actualize inner necessities of life †thought processes, values, joined by the infringement of passionate, mental, enthusiastic equalization. There are procedures and life circumstances, insoluble by reasonable and psychological action; in this way, they can be settled by understanding, which is comprehended as an uncommon action for acclimating to the earth in basic circumstances. Character emergency is related with sentiments of irregularity of own condition to the changing requests of the earth. Accessible individual assets don't permit the individual to acknowledge noteworthy, key for him objectives, interests, and needs. The individuals who compose look into paper on personality emergency should realize that an individual can survey the circumstance as an issue, yet to be not able to adapt to it in recognizable manners and accordingly faces the need to grow new capacities, new implications, new objectives, of which he has rather obscure thoughts. In this manner, the emergency is a method of our turn of events, and the value we are paying for the turn of events. The starting points of character emergencies and age elements have been concentrated by numerous creators. For instance, Eric Erikson recognized eight phases of psychosocial advancement of the person. We will compose a custom exposition test on Research Paper on Identity Crisis explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Research Paper on Identity Crisis explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Research Paper on Identity Crisis explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer At the phase that Eric Erickson called â€Å"average maturity,† what happens is normally called â€Å"midlife crisis.† There comes an opportunity to score the main noteworthy piece of a person’s life. Rethink and reexamine a person’s life accomplishments and possibilities. Frequently they appear to be little and inconsequential, other than unachieved objectives and unfulfilled. They cause tension, an inclination that you don't carry on with your life endeavor to remote targets. Ostensibly, all is well, yet there are no feeling of joy and completion of life. You start to ponder: what are you living for? Does my life present to me a fulfillment? Why and where do I endeavor to? The presence of such uncertainty implies that the individual has entered the emergency, and his past experience isn't reasonable to address the issues of the second 50% of his life. There are a few damaging courses out of the emergency: Relapse †infantilism that permits us to defeat the issue by shifting responsibility elsewhere to other people. Forswearing †the view of reality in a twisted way that the issue appears to vanish, prompting decreased movement, diminished extent of interests. Extraordinary variations of disavowal are psychosomatics, depression, psychosis. Restraint †an inert state dependent on the conviction that in this circumstance, there is no hope, and any activity is bound to disappointment. These ways lead to the decrease or shirking of mental uneasiness and nervousness without the arrangement of the emergency, advance avoidance from hazardous circumstances, yet don't take care of the issue. The helpful way out of the emergency is the arrangement of another relationship to the earth, new qualities and implications, consciousness of the issue and the redefinition of the circumstance, the advancement of new practices, readiness to acknowledge duty regarding your preferred results. Free example inquire about paper on character emergency will demonstrate the most ideal approach to carry out your responsibility. Note! All exploration paper models about Identity Crisis are 100% copied!!! At EssayLib.com custom composing administration you can purchase a custom research paper on Mormonism subjects. Your exploration paper will be composed without any preparation. We recruit first class Ph.D. furthermore, Master’s authors just to furnish understudies with proficient research paper help at reasonable rates. Every client will get a non-appropriated paper with convenient conveyance. Simply visit our site and take care of in the request structure with all paper subtleties: Make the most of our expert research paper composing administration!

Case Study Topic Tacoma Narrows Bridge

Question: Portray about the Case Study Topic for Tacoma Narrows Bridge. Answer: Presentation Tacoma Narrows Bridge interfaces Kitsap Peninsula and Tacoma and Washington State Department of Transportation keeps up this extension. Tacoma Narrows Bridge has displayed a huge swaying in vertical way and all out length of this specific scaffold is 5000 feet. In any case, Tacoma Narrows Bridge was opened on 1940, July 1 and it was fell soon after four moths on account of air flexible ripple, which is brought about by a breeze of 42 mph. The significant explanation of crumbling Tacoma Narrows Bridge was the disappointment of building and science. Arioli and Gazzola (2015) have referenced that the utilization of plate supports and the primary length of the range ought to be chosen with a legitimate counsel of the potential structural designer. Tacoma Narrows Bridge was thin and long in irregular way and was seriously contrasted and the other existing engineered overpasses of past period. The structure of Tacoma Narrows Bridge was not appropriate as less expensive hardening utilized f or supports, which are 8 foot tall. Indeed, even the solidifying was not in sufficient way and streamlined steadiness hypothesis of engineered overpasses had not turned out on account of Tacoma Narrows Bridge (McKenna 2014). The offices and conceivable outcomes of air stream were not accessible for Tacoma Narrows Bridge in view of the military exertion of pre-war. As opined by Knig and Weig (2012), engineered overpasses require air stream, which can move an enormous amount of air rather than moderate speed and it ought to be controlled in cautious manner. Tacoma Narrows Bridge crumbled in light of attractive quality of three-dimensional powerful model and the halfway utilization of this model. Gander and Kwok (2012) have expressed that the issue of dependability incorporates streamlined lift, which is especially delicate towards the profile of deck. Development and structure In todays extraordinary period of engineered overpass the idea of utilizing rope for the links is an old one and with the consistent progression of advancements, there are exceptional change in the structuring and development of engineered overpass (Fernandes and Armandei 2014). For the most part the chains, fashioned iron bars and iron bars are utilized rather than links and ropes so as to fabricate an ideal and sturdy engineered overpass. Be that as it may, the falling of engineered overpass isn't as anomalous as it principally crumples simply because of windstorms or in the wake of enduring different harms. In this way, individuals for the most part maintains a strategic distance from engineered overpasses during nineteenth century as it was problematic and hazard, with the progression of present day innovation and extension design, the engineered overpasses are worked in dependable way by the structural specialist. McRobie et al. (2013) have recommended that redirection hypothesi s is considered as most ideal way o construct engineered overpasses as following this specific hypothesis, engineered overpasses don't require link stays or hardening supports. This is the explanation that suspender link, principle links, weight of the deck gives the basic quality alone against the crucial impacts of traffic and wind in adequate way. Tacoma Narrows Bridge speaks to an ideal climax of the contemporary pattern for building a more extended extension with low solidifying and smaller street width. The structural architects experienced first issue of building Tacoma Narrows Bridge includes the geological area of the scaffold itself, as the water is in excess of 200 feet down and deceptive and quick tides move 8.9 miles every hour. Indeed, even the fundamental lengths of intersection of Tacoma Narrows Bridge presented challenges with the blend of water profundity. On the off chance that the episode of falling would not occur, at that point Tacoma Narrows Bridge would be third longest engineered overpass, holding its position soon after Golden Gate Bridge and George Washington Bridge (Malk 2013). Reason of crumbling of Tacoma Narrows Bridge The significant explanation of crumbling of the Tacoma Narrows Bridge is the traffic overviews, which is forced by the test of definite designing, as there is no support of making a scaffold of multiple paths. Clark Eldridge built up the first plan of the Tacoma Narrows Bridge and this specific structure proposed two traffic paths and towers of totally various statures, 2 side ranges, hardening supports of 25 feet down and a middle range. In any case, this essential structure was changed after the power of government specialists and Moisseif has made the new plan of this specific edge. Koo et al. (2013) have recommended that an engineered overpass ought to be most fitting decision for the chose site. In any case, simply because of the basic structure soon after four months, Tacoma Narrows Bridge fallen during a windstorm as the connected links were moored into the ground and later the links were supplanted and in view of it was alarming, famous and hazardous of going through this spe cific engineered overpass during high breezes. As the science of motions were hard to comprehend in the period of 1940, thusly, the structure of Tacoma Narrows Bridge was not suitably made and it crumbled subsequent to wavering and turning in fierce way as a result of a windstorm of 60 kph. Nonetheless, there were additionally points of interest of Tacoma Narrows Bridge. As opined by Olson et al. (2015), Tacoma Narrows Bridge was more adaptable than the Golden Gate Bridge and George Washington Bridge. Different extensions of its time are all the more hardened and less inclined to the increasing velocities of wind enlistment. The Federal Works Agency (FWA) recognized and examined the significant explanations for the breakdown of Tacoma Narrows Bridge. In spite of the fact that this scaffold was all around fabricated and very much structured, it neglected to confront the static powers like windstorm (Pipinato 2013). The uncommon adaptability of Tacoma Narrows Bridge is another explanation of the breakdown as it couldn't ingest the dynamic powers that can deal with wild motions. Wind causes a vertical wavering and it caused basic harm before crumbling. North finishes link band neglected to forestall the abrupt turn movement on the scaffold. As restricted by Arioli and Gazzola (2016), any sort of bending movement can cause a high worry into the scaffold that is answerable for driving a disappointment of falling of focal range and suspenders. In spite of the fact that the workmanship and oversight of Tacoma Narrows Bridge was outstanding, still it crumbled soon after four months of its introduction due to specialized shortcoming and wrong scientific structure of engineered overpass. Another significant explanation of falling Tacoma Narrows Bridge includes its inflexibility against the current unique powers and static powers, which can be determined by utilizing the equivalent scientific techniques for structural designing (Bulleit 2013). Be that as it may, there were endeavors for taking care of advertisement controlling the essential sufficiency of swaying of the extension during windstorm. Carpinteri and Paggi (2013) have expressed that significant investigations and studies are required for deciding the need of streamlined powers that has a genuine effect upon engineered overpass. Simply because of the thinness, daintiness and extraordinary adaptability, Tacoma Narrows Bridge neglected to confront the arbitrary natural powers. There was a reverberation on the scaffold as a result of basic troubles and the normal frequencies moved toward the wavering, which was actuated by the breeze (Wuand Kareem 2013). An aeronautical specialist, named von Karman, has given another clarification of the breakdown of Tacoma Narrows Bridge. As indicated by this individual, the ascribed movement of this specific scaffold makes an occasional shedding of enormous air vortices and afterward there was auxiliary swaying. Gracious (2014) has contended with this proposed hypothesis and referenced that this hypothesis can't be viewed as proper on account of Tacoma Narrows Bridge due to basic and wrong numerical computation. Tacoma Narrows Bridge breakdown due to the general extents of this specific extension and the sort of floor and hardening supports. The fundamental apportion of width of this scaffold to the length of focal range was littler. Indeed, even its vertical firmness was not exactly the recently built scaffolds (Zhao et al. 2014). Hypotheses of falling the extension As extensions are about proper structures, consequently, all the highlights ought to be added by the firmness and quality of it. The outcomes of an extension disappointment are huge as the general public inquiries to the structure and kind of the scaffold. In any event, during the arranging of next structure of engineered overpasses, the structural architects ought to adhere to the cutting edge law of material science for genuine life expectancy of the scaffolds. The hypotheses of optimal design have been demonstrated as fundamental while making the structure of engineered overpass. As per Meador (2014), the current extension engineering is exclusively founded on the suitable and total encounters of the scaffold organizers, developers, architects and fabricators. Indeed, even the scaffold fashioner ought to have made an exhaustive research on the current powers that can harm the structure of extension and its definitive crumbling (Rogers et al. 2013). The related specialists, who hav e researched the breakdown of Tacoma Narrows Bridge has discovered that it caused in view of elevated level of adaptability, softness and restriction, which is totally against the hypotheses of material science of making a steady and solid extension. Yu et al. (2012) have recommended that reverberation can be considered as a basic procedure and the recurrence of the article ought to be coordinated with the regular recurrence level, that has the possibility to cause an emotional improve in the sufficiency. Robert H. Scanlan and K Yusuf Billah have thought of another hypothesis of crumbling of the Tacoma Narrows Bridge (Brownjohn et al. 2014). They recommended that due to streamlined vacillate, the extension fallen. The material science hypothesis can be applied here as the revolution of the deck of Tacoma Narrows Bridge turned out to be quicker during the activity of wind power and along these lines; there was a disappointment in focus remain. The steady e

The Quintessential Guide to Junior Honor Society Essay Samples

The Quintessential Guide to Junior Honor Society Essay Samples The Ugly Secret of Junior Honor Society Essay Samples Honesty will take you places in life which you never might have dreamed and it's the simplest thing it is possible to practice to be able to be happy, successful and fulfilled. Financial need is going to be taken into account too. I am quite honest person and several of my pals know they can definitely rely on me. In school, an individual can assume the position of being a true leader by tutoring classmates. Being the previous year student at a college, you could think about your academic future. It's unbelievable this year is my final year in Charlestown High School. The candidate must demonstrate he or she's not simply a fantastic student, but in addition a useful and useful member of society. List all skills that you believe will enable you to develop into a member of the organization. It is an overall letter of application where you are able to incorpo rate all of your experience, explain why you're a fantastic leader, community, team member. The students who've been selected as NHS members have access to different benefits that the organization offers. Every student plays an important part within this organization. The Lost Secret of Junior Honor Society Essay Samples A well-written essay doesn't guarantee that you are going to be accepted into an organization, much is dependent on whether you satisfy the selection criteria. Needless to say, writing a great essay necessitates preparation. Edit your essay and be sure it includes all the essential details to sell' yourself. This piece of text will attempt to explain exactly what this essay is about and offer you some vital strategies on what you have to do to write it correctly. Additional information about the NJHS chapter at UTMS may be located on our school's website. By way of example, information concerning NHS scholarships, chapters, activities, awards, and the way to begin a chapter can readily be accessed through their site. For instance, there will be chapter meetings. In that case, check your student handbook or speak with somebody in your principal office to recognize the chapter adviser. If your school doesn't have a chapter, encourage your principal to understand how to begin a chapter. A student must get proficient or above grades to be thought about for NJHS. Only the best students become accepted. Students wanting to join the NJHS can complete an application determined by their neighborhood chapter. Be attentive since it is merely a sample and you are unable to copy it to your work. Consequently, anyone trying to submit an application to have a project should develop an accounting Resume Sample, even if you have the references in place. The application procedure is a tad bit challenging but you're expected to inquire whatever you want to know to make sure your application is successful. You ought to be aware that there isn't a universal format that will fit all sorts of project programs. Most Noticeable Junior Honor Society Essay Samples Leadership is among the most crucial traits to have not just in school but outside too. Honesty contributes to a fulf illing, completely free life. Being inducted in the National Honor Society would not just be a privilege, but nevertheless, it would be an honor. If you strongly think that you possess the traits required via this organization, learn how to compose a National Honor Society essay. Being a real leader might get you far. LeadershipStudent leaders are people who are resourceful, fantastic problem solvers, and idea contributors. Life After Junior Honor Society Essay Samples Honesty is among the critical components to character and among the most admired traits of any successful, responsible individual. Then consider your interaction with society and your individual relationships.

Abraham Maslow, The Oldest Son Of His Parents - 1401 Words

Abraham Maslow was the oldest son of his parents, who were Jewish immigrants from Russia escaping political and social issues. He was born in Brooklyn, New York on April 1st 1908. Due to the hardships of his parents, and him being the oldest child, Abraham had more pressure put on him that any of his other siblings. He was expected to take care of his six younger siblings, and wanted make his parents proud by becoming very successful. Maslow had a very unhappy childhood and faced quite a few difficulties growing up. His parents were cold and indifferent toward him, but he somehow grew up to be very kindhearted. During his childhood he had very few friends because all of his time was spent either studying, or working to help his family make ends meet. Therefore, he relied on books to provide an escape. Through his exploration of books, he became greatly interested in research done by greats such as Pavlov, Jung, and Freud. Maslow thought he needed to impress his father by studying Law, and enrolled in City College of New York (CCNY). Soon he could fight against his own desires and went against his parents wishes on, not only one, but two aspects of his life. He first decided to go study Psychology instead of Law, and then he married his first cousin, Bertha Goodman. He left CCNY for Cornell, returned, and then departed again; this time to Wisconsin. In 1930, Maslow attained his Bachelor’s degree, 1931 his Master’s degree and in 1934 his Doctorate, all in Psychology from theShow MoreRelatedMaslow s Hierarchy Of Needs1388 Words   |  6 PagesMrs. Payton 2: Lens 1st Draft 24 September 2014 Abraham Maslow was an American philosopher who was born in the early 1990 s in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked toRead MoreEssay about Engaging with Society5215 Words   |  21 Pagesin which the oak table highlighted here is indeed a marker of high status in the new South Africa? To answer this question, note that we are not referring to the obvious fact that Thabo Mbeki was at one stage president of the country, and that his family would clearly be afforded respect on that basis. Activity 2 Re-read the four cases studies that we presented at the beginning of unit 5, as well as your summaries of the changes in poverty and inequality in South Africa, and then rateRead MoreFair and Lovely10103 Words   |  41 Pagesmarket share. Given that its part of the consumer‘s daily grooming regime the threat of new entrant seems to be minimal. Buyers and their bargaining power The target customer segment is likely to be price sensitive, however, since this is part of his/her daily skin care regime, a rational increase in price is likely to be absorbed by the market. This is backed by a strong market share (~75%, as of 2010) for Fair and Lovely and strong sense of attachment with the brand. Suppliers and their bargainingRead MoreManagement Challenges for the 21st Century.Pdf60639 Words   |  243 Pagescoined the terms â€Å"Management† and â€Å"Consultant† in their present meaning. On his calling card he identified himself as â€Å"Consultant to Management†Ã¢â‚¬â€and he explained that he had intentionally chosen these new and strange terms to shock potential clients into awareness of his offering something totally new. But Taylor did not cite a business but the nonprofit Mayo Clinic as the â€Å"perfect example† of â€Å"Scientific Management† in his 1912 testimony before the Congress which first made the United States management-consciousRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesfocused on conflict, power, and politics in organizations, behavioral decision making, and the development of effective interpersonal skills. Books Pub lished: World’s best-selling author of textbooks in both management and organizational behavior. His books have sold more than 5 million copies and have been translated into 20 languages; editions have been adapted for Canada, Australia, South Africa, and India, such as these: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Essentials of Organizational BehaviorRead MoreDeveloping Management Skills404131 Words   |  1617 PagesUniversity, for their work on the supplement on making oral and written presentations; Gretchen Spreitzer of the University of Southern California for her work on the chapter on gaining power and influence; Richard M. Steers of the University of Oregon for his work on the motivation chapter; Pat Seybolt and Troy Nielsen of the University of Utah for their work on the chapter on managing conflict; Cathy German of Miami University for her assistance in revising Supplement A, and John Tropman, University ofRead MoreFundamentals of Hrm263904 Words   |  1056 PagesManagement Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John Wiley Sons, Inc. Associate Publisher Executive Editor Senior Editoral Assistant Marketing Manager Marketing Assistant Production Manager Senior Production Editor Freelance Development Editor Senior Designer Interior Design Senior Media Editor Senior PhotoRead MoreHuman Resources Management150900 Words   |  604 Pagesfactory automation and control products. Headquartered in Virginia with 1,500 employees, the HR department primarily performed administrative support activities. But when Donald Borwhat, Jr., took over as Senior Vice President of Human Resources, he and his staff began by restructuring and decentralizing the HR entity so that each functional area of the company has an HR manager assigned to it. The HR managers were expected to be key contributors to their areas by becoming knowledgeable about the businessRead MoreStrategic Marketing Management337596 Words   |  1351 PagesWilliam H. Pickering of Harvard in a speech made during June 1908, in which his lack of imagination is as extrem e as De Jouvenal’s excess: † carrying innumerable passengers in a way analogous to our modern steamship. It seems safe to say that such ideas are wholly visionary, and, even if the machine could get across with one or two passengers, the expense would be prohibitive to any but the capitalist who could use his own yacht. â€Å" The popular mind often pictures gigantic flying machines

A Search for Hope - 930 Words

Famous English poet and playwright William Shakespeare uses â€Å"hope† in King Richard III as â€Å"True hope is swift, and flies with swallows wings: Kings it makes gods, and meaner creatures kings† (Shakespeare). Shakespeare likens â€Å"hope† to wings that elevate people during its existence, a power which strengthens people. During my research different sources, from academic writings to visual sources, discussed how the result of an aim is affected by â€Å"hope†. The results that I gained from my research have shown that people can’t achieve their dreams in the lack of hope. Hope is the irreplaceable element of success. The dictionary gives a basic meaning of hope, but the explanation of the word is deficient. The Oxford dictionary, an online dictionary which is created by The Oxford University, defines hope as â€Å"to want something to happen and think that is possible†(Hope). The denotation by The Oxford dictionary vitiates the true meaning of the word â€Å"hope†. â€Å"To want something to happen† (Hope) can be the explanation of require/desire, however, simplifying hope like that would be ignoring the effects of hope which are beyond desiring. After the requirement, having hope for the aim would help in the process of achieving. Defining second part of hope as â€Å"to think something is possible† (Hope) would be insufficient because hope can make people believe and attach themselves to their aim even though in the situations which are called impossible. With this belief, hope can make peopleShow MoreRelatedA Search for Hope and Meaning729 Words   |  3 Pageshave with the 10,000 dollar inheritance. Walter dreams of starting a liquor store. Beneatha dreams of going to medical school and Mama dreams of buying a new house. The second part of the play speaks about the loss of the family money and the loss of hope over their dreams. 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Cormac McCarthys speculation of the end of the world, however, ensures that evil is not victorious. The biblical allusions Cormac McCarthy addresses in The Road illuminate a sense of hope in a bleak, empty world. Despite a grim first impression, the repetitive imagery of ash represents hope according to symbolism found in the Bible. Ash becomes a natural setting, described throughout the whole book, with a seemingly melancholy mood. McCarthy introduces ash within the first pages: â€Å"EverythingRead MoreHow Do We Differentiate Ourselves?1336 Words   |  6 PagesHow do we Differentiate Ourselves? Foundation Level In the B2C market, Search Alert will be the first company with the technology that sends parents reports of their children’s internet usage. However, Search Alert will be competing against existing technologies that include, internet blockers and Windows 10 internet browsing detection. Internet blockers can be set up by parents in order to automatically filter websites that do not allow their children to visit certain sites. Windows 10 internetRead MoreImagining Argentina Imagery896 Words   |  4 Pagesof Imagining Argentina that, without hope, life is meaningless. Thornton heavily emphasizes the image of the Holocaust during Carlos’ stay at Amos and Sara’s refuge. Amos shares his and Sara’s experiences in Auschwitz with Carlos through his â€Å"...picture of people with no hair who looked like skeletons...either crying or laughing.† (78) The skeletons in the photograph, Amos and Sara, were liberated from the concentration camp and survived by maintaining hope in a future despite all the horrors thatRead MoreVictor Frankls Life and Work Mans Search for Meaning Essays1390 Words   |  6 Pagesback at his home in Vienna. He later reconstructed his book and wrote a different book, â€Å"Man’s Search for Meaning† in nine days. Viktor Frankl later died on September 2, 1997, of heart failure. Mans Search for Meaning by Victor Frankl is a story that talks about the need for hope in future especially to people who are facing trouble and disillusionment in life. The story emphasizes on the need to have hope and faith in God and not in man. The story covers on the life history of Frankl who spendsRead MoreAnalysis of Mariah Carys Hero858 Words   |  4 Pagesher thoughts of hope through: a metaphor of a long road, a hero that can be found in oneself, and a realization that life will go on. Mariah first expresses the thought of hope by giving the metaphor of a long road in the song. She expresses that life is a â€Å"long road when you face the world alone, no one reaches out a hand for you to hold†. She is saying that life is like a long road that sometimes you have to travel it on your own. In these times you may feel like there is no hope and no hero toRead MorePostmodernism and the Matrix952 Words   |  4 Pageshis realizations whereas the postmodernist offers a light or hope in conclusion. There is still a sense of foreboding for the postmodernist concerning science and technology. However, they are able to forge past their distrust, accept it as a logical progression, and begin to embrace some elements of advancement. Postmodernists have also lost faith in transcendence and spirituality, but to counter this loss they search and find hope in mystical forces or worldly treasures. Objective reality doesn’tRead MoreDirections In Search Marketing E ssay840 Words   |  4 PagesCurrent Directions in Search Marketing - Its all About Content Authority It has been said many times that the most important factors in search engine optimization are content, links, device usability and technical SEO. Of those four aspects of search engine optimization, three are taken up with a single thread. That thread is, authority. Content Quality content is content that is read, enjoyed and widely circulated because it is believable. By believable, I dont mean that it is necessarilyRead MoreOnline Search Market In China Case Study856 Words   |  4 PagesThe online search market in China is quickly changing and developing. Baidu has ruled the market for online search engines for an extensive amount of time, and it still holds a significant share. At the start of the new millennium, Google began to offer its search services in a Chinese-language format with the hope of furthering its mission â€Å"to organize the world’s information and make it universally accessible and useful.† Disappointingly, the website was consistently unavailable for â€Å"about 10

The Filter Essay Sample free essay sample

The Filter is a recommendation engine which is used in concurrence with other business’ web sites for the suggesting of digital media and amusement stuffs. and technological merchandises. Its intent is to analyse the past purchases of the consumer and utilize the informations to propose other stuffs and merchandises that the consumer could probably be interested in. some of which the consumer otherwise would non hold been exposed to. The Filter was non successful on an single footing. but in the concern to concern environment. it has proven itself to be really productive. However. the challenge confronting the Filter now is to recognize its ultimate end of spread outing its service to other industries other than the media. amusement. and engineering. During the group’s treatment. we besides entertained the inquiry of what factors would be influential in this determination procedure. We concluded that the chief factors would be: consumer behaviour in different markets and the utility or demand of the service in other markets. We will write a custom essay sample on The Filter Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another inquiry that arose during the treatment was what options were available for the Filter? We all agreed that one option was for the Filter to go more involved in perforating other markets by happening other industries that could utilize its informations roll uping abilities for services other than recommendations of merchandises to buy. The most obvious option suggested was for them to stay within its current market and obtain concern from companies besides the 1s that they presently provide services for. Our group’s treatment of the picks confronting the Filter included urging some possibilities that they could see in order to ramify out and aim other markets. One possibility is market incursion. Alternatively of Filter offering its services to companies who sell intangible goods. they should offer their services to companies who sell touchable goods. They should market their services to the retail/wholesale industry. For cases. companies such as Walmart could use Filter’s engineering on the Walmart web site. Another is traveling beyond the kingdom of media. amusement. and engineering. and use the recommendation engine for other services such as assorted types of insurance. contraptions dental and medical processs and practicians to call a few. We propose that some ways to implement our recommendations is to: AdvertiseOn societal webs and other popular web sitesMass media ( telecasting. wireless. etc. )Offer IncentivesDiscounts for urging the usage of their servicesDiscounts after a certain sum of purchases The above thoughts are directed more towards bottom line single consumers. To sell to companies. Filter must demo how good their engineering would be to other companies. Filter could demo the new market companies how gross revenues can increase through their engineering due to complimentary purchases. They could demo how gross revenues of companies with their engineering were before they had Filter’s services and after. If gross revenues have greatly increased. other companies would likely see holding Filter’s engineering. We feel that put to deathing these recommendations would do the Filter’s concern environment more contributing for the realisation of their end of marketing its services to other industries.

True Brand Loyalty Essay Example For Students

True Brand Loyalty Essay Word Count: 1633 Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other . The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words True Brand Loyalty Essay refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .u6c3d9bdbca41a1dc09e75c517fff54cd , .u6c3d9bdbca41a1dc09e75c517fff54cd .postImageUrl , .u6c3d9bdbca41a1dc09e75c517fff54cd .centered-text-area { min-height: 80px; position: relative; } .u6c3d9bdbca41a1dc09e75c517fff54cd , .u6c3d9bdbca41a1dc09e75c517fff54cd:hover , .u6c3d9bdbca41a1dc09e75c517fff54cd:visited , .u6c3d9bdbca41a1dc09e75c517fff54cd:active { border:0!important; } .u6c3d9bdbca41a1dc09e75c517fff54cd .clearfix:after { content: ""; display: table; clear: both; } .u6c3d9bdbca41a1dc09e75c517fff54cd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6c3d9bdbca41a1dc09e75c517fff54cd:active , .u6c3d9bdbca41a1dc09e75c517fff54cd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6c3d9bdbca41a1dc09e75c517fff54cd .centered-text-area { width: 100%; position: relative ; } .u6c3d9bdbca41a1dc09e75c517fff54cd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6c3d9bdbca41a1dc09e75c517fff54cd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6c3d9bdbca41a1dc09e75c517fff54cd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6c3d9bdbca41a1dc09e75c517fff54cd:hover .ctaButton { background-color: #34495E!important; } .u6c3d9bdbca41a1dc09e75c517fff54cd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6c3d9bdbca41a1dc09e75c517fff54cd .u6c3d9bdbca41a1dc09e75c517fff54cd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6c3d9bdbca41a1dc09e75c517fff54cd:after { content: ""; display: block; clear: both; } READ: The Challenges of Life Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer . True Brand Loyalty Essay Example For Students True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .u446c257bf6693490d3a0e0cc73ae9912 , .u446c257bf6693490d3a0e0cc73ae9912 .postImageUrl , .u446c257bf6693490d3a0e0cc73ae9912 .centered-text-area { min-height: 80px; position: relative; } .u446c257bf6693490d3a0e0cc73ae9912 , .u446c257bf6693490d3a0e0cc73ae9912:hover , .u446c257bf6693490d3a0e0cc73ae9912:visited , .u446c257bf6693490d3a0e0cc73ae9912:active { border:0!important; } .u446c257bf6693490d3a0e0cc73ae9912 .clearfix:after { content: ""; display: table; clear: both; } .u446c257bf6693490d3a0e0cc73ae9912 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u446c257bf6693490d3a0e0cc73ae9912:active , .u446c257bf6693490d3a0e0cc73ae9912:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u446c257bf6693490d3a0e0cc73ae9912 .centered-text-area { width: 100%; position: relative ; } .u446c257bf6693490d3a0e0cc73ae9912 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u446c257bf6693490d3a0e0cc73ae9912 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u446c257bf6693490d3a0e0cc73ae9912 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u446c257bf6693490d3a0e0cc73ae9912:hover .ctaButton { background-color: #34495E!important; } .u446c257bf6693490d3a0e0cc73ae9912 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u446c257bf6693490d3a0e0cc73ae9912 .u446c257bf6693490d3a0e0cc73ae9912-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u446c257bf6693490d3a0e0cc73ae9912:after { content: ""; display: block; clear: both; } READ: The Atomic Bomb Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer . True Brand Loyalty Essay Example For Students True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .ua223d99b7bf6f133bc4282243a011c26 , .ua223d99b7bf6f133bc4282243a011c26 .postImageUrl , .ua223d99b7bf6f133bc4282243a011c26 .centered-text-area { min-height: 80px; position: relative; } .ua223d99b7bf6f133bc4282243a011c26 , .ua223d99b7bf6f133bc4282243a011c26:hover , .ua223d99b7bf6f133bc4282243a011c26:visited , .ua223d99b7bf6f133bc4282243a011c26:active { border:0!important; } .ua223d99b7bf6f133bc4282243a011c26 .clearfix:after { content: ""; display: table; clear: both; } .ua223d99b7bf6f133bc4282243a011c26 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua223d99b7bf6f133bc4282243a011c26:active , .ua223d99b7bf6f133bc4282243a011c26:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua223d99b7bf6f133bc4282243a011c26 .centered-text-area { width: 100%; position: relative ; } .ua223d99b7bf6f133bc4282243a011c26 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua223d99b7bf6f133bc4282243a011c26 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua223d99b7bf6f133bc4282243a011c26 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua223d99b7bf6f133bc4282243a011c26:hover .ctaButton { background-color: #34495E!important; } .ua223d99b7bf6f133bc4282243a011c26 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua223d99b7bf6f133bc4282243a011c26 .ua223d99b7bf6f133bc4282243a011c26-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua223d99b7bf6f133bc4282243a011c26:after { content: ""; display: block; clear: both; } READ: About us Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer . True Brand Loyalty Essay Example For Students True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .u1e1bc29cd77e067bbee491ac6c4536ba , .u1e1bc29cd77e067bbee491ac6c4536ba .postImageUrl , .u1e1bc29cd77e067bbee491ac6c4536ba .centered-text-area { min-height: 80px; position: relative; } .u1e1bc29cd77e067bbee491ac6c4536ba , .u1e1bc29cd77e067bbee491ac6c4536ba:hover , .u1e1bc29cd77e067bbee491ac6c4536ba:visited , .u1e1bc29cd77e067bbee491ac6c4536ba:active { border:0!important; } .u1e1bc29cd77e067bbee491ac6c4536ba .clearfix:after { content: ""; display: table; clear: both; } .u1e1bc29cd77e067bbee491ac6c4536ba { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1e1bc29cd77e067bbee491ac6c4536ba:active , .u1e1bc29cd77e067bbee491ac6c4536ba:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1e1bc29cd77e067bbee491ac6c4536ba .centered-text-area { width: 100%; position: relative ; } .u1e1bc29cd77e067bbee491ac6c4536ba .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1e1bc29cd77e067bbee491ac6c4536ba .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1e1bc29cd77e067bbee491ac6c4536ba .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1e1bc29cd77e067bbee491ac6c4536ba:hover .ctaButton { background-color: #34495E!important; } .u1e1bc29cd77e067bbee491ac6c4536ba .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1e1bc29cd77e067bbee491ac6c4536ba .u1e1bc29cd77e067bbee491ac6c4536ba-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1e1bc29cd77e067bbee491ac6c4536ba:after { content: ""; display: block; clear: both; } READ: Wuthering Heights (784 words) Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer .

Corporate English

Corporate English Corporate English Corporate English By Maeve Maddox Thanks to reader Nick Corcodilos for sharing a link to an especially mind-numbing bit of English prose. I wont publish the link he sent me, but I will give you an excerpt: Leveraging the unique capabilities of Case Based Reasoning (CBR) to research, [this company] has created a comprehensive mirror pathway for personalized medicine incorporating the standardized processes required to infuse into pharmaceutical research, development and lifecycle pathway. †¨ I looked for other examples of this kind of writing and, alas, found plenty: Strategic management research on the development of new capabilities has largely overlooked the process whereby initial capabilities are transformed by the firm to create new capabilities. Whether the reader is new to diversity work or wishes to learn how to further leverage existing diversity initiatives with other strategically important business priorities, this book provides a comprehensive blueprint for navigating the complex and changing nature of situations involving diversity. We are committed to an organizational capability and mindset which guarantees rapidly delivering exceptional customer and stakeholder value by negotiating and making the appropriate tradeoffs among schedule, quality, cost, functionality, technical limits, and resources. â€Å"[†¦] reflects a striving for excellence in higher education that has been made more inclusive by decades of work to infuse diversity into recruiting, admissions, and hiring; into the curriculum and co-curriculum; and into administrative structures and practices. It also embraces newer forms of excellence, and expanded ways to measure excellence, that take into account research on learning and brain functioning, the assessment movement, and more nuanced accountability structures.  [†¦] is a multi-layered process through which we achieve excellence in learning; research and teaching; student development; institutional functioning; local and global community engagement; workforce development; and more.   It is the active, intentional, and ongoing engagement with diversity in ways that increase one’s awareness, content knowledge, cognitive sophistication, and empathic understanding of the complex ways individuals interact within systems and institutions.† I suppose the meaning of these texts can be worked out, but why write something that has to be puzzled over? I dont mind struggling with a text that was written a couple of hundred years ago, but when it comes to contemporary writing, I wont waste my time. Writers need to worry when Latinate abstract nouns outnumber function words in their writing. An annual rereading of Orwells essay on language wouldnt hurt: The inflated style itself is a kind of euphemism. A mass of Latin words falls upon the facts like soft snow, blurring the outline and covering up all the details. The great enemy of clear language is insincerity. When there is a gap between ones real and ones declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. Politics and the English Language Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Math or Maths?Used To vs. Use ToCaptain vs. Master

Research propsal - Operation Managerment (TQM) Essay

Research propsal - Operation Managerment (TQM) - Essay Example The study shows that though economies of scale, access to technology and sales operations channels remain significant factors to the advantage of big companies, they remain vulnerable to price wars and product switching schemes initiated by smaller players in the industry. The conclusion is that companies need to focus globally competitive strategies while remaining local in approach to consumers. According to the United Nations Conference on Trade and Development (UNCTAD) (2004), the retail and consumer industry is one of the industries exhibiting one of the highest growths today. Though the UNCTAD subsequently report reduced the expected growth rate projections in 2006, the industry remains to be an attractive industry (Awbi, 2006a; Tesco expands in Japan, backtracks on China, 2006). As early as 2001, analysts have already predicted a developing price war among UK's supermarkets due to jockeying in the UK for market position as a platform of expansion (UK 'poised for supermarket wars'). Another important factor contributing to the competition in industry has been due to the entrants of small and big players into the industry which included the vigorous expansion of Wal-Mart in the UK (Schrage, 2005) However, indicators from the second half ... ed growth rate projections in 2006, the industry remains to be an attractive industry (Awbi, 2006a; Tesco expands in Japan, backtracks on China, 2006). Research Rationale As early as 2001, analysts have already predicted a developing price war among UK's supermarkets due to jockeying in the UK for market position as a platform of expansion (UK 'poised for supermarket wars'). Another important factor contributing to the competition in industry has been due to the entrants of small and big players into the industry which included the vigorous expansion of Wal-Mart in the UK (Schrage, 2005) However, indicators from the second half of 2006 have indicated that earlier projections in 2004 may still be achievable due to market growth in Europe (Awbi, 2006b). The UK supermarket industry has is critical in establishing market presence in the European Union (EU) and this is the motivation behind most companies in the industry vying for position in the local supermarket industry. This highlights the importance of developing TQM strategies that secure a retailer's position in the supermarket industry (Easterby - Smith et al, 2001). Objectives At the end of the study, the research aims to be able to enumerate the key TQM strategy elements that companies need to be competitive in the UK supermarket industry. The study will be able to identify key industrial characteristics that drive the market's movement as well consumer motivations and expectations. The study will provide insights on the dynamics of the UK supermarket industry as it continues to grow in significance globally. The study does not aim to prescribe the strategy to be taken but rather highlights what TQM programs are being utilized in the industry and their value in the formulation of individual companies'

International Relations Research Paper Example | Topics and Well Written Essays - 750 words

International Relations - Research Paper Example In fact, it â€Å"refers both to a process of growing material interconnectedness as well as to the ‘idea’ or consciousness of that process† (Ravenhill 302). The purveyor or enforcer of such idea is the WTO. Although the WTO is supposedly a consensual type of organization, where the majority, which consist of the underdeveloped and developing countries, is theoretically the more powerful group, it is actually the few developed and advanced capitalist countries that are most influential in the formulation of its policies. Since its founding, the WTO has been accused of making the economic conditions of the poorer nations worse. According to Global Exchange, an international human rights advocacy organization, the WTO has made the world’s richest become richer at the expense of the poorest as it has â€Å"hastened these trends by opening up countries to foreign investment and thereby making it easier for production to go where the labor is cheapest and most easily exploited and environmental costs are low† (Top Reasons to Oppose the WTO). The WTO was established in January 1995. However, the basic principles behind it were already being implemented since 1948 through the General Agreement on Tariffs and Trade or GATT (World Trade Organization). ... However, there are developing countries with governments that have continued to adhere to the policies of the WTO despite the massive protests that have been held in their respective countries. Behind these are the corporations who have accumulated profits because of globalization (Berberoglu 68). Since the WTO regularly meets in order to discuss the implementation of trade liberalization, the agendas that it often tables are scrutinized by different people’s organizations. One contentious issue that has been the subject of intense protest campaigns from farmers is agricultural liberalization. The WTO calls for â€Å"the removal of exemptions for import controls and supply management regimes† (Shrybman 50). The net effect of this policy is that a less developed nation that could not compete well can be dumped with agricultural products coming from the more developed countries. This naturally puts the farmers of the said country at a grave disadvantage because of unfair competition resulting from it. With inadequate subsidy, the farming sector of the less developed country would certainly not be able counter the heavy importation. Another major criticism of the WTO is that it tends to ignore the impact of its policies on other important aspects of society. It is said that in every forum that is held by this multilateral body, â€Å"global commerce takes precedence over everything – democracy, public health, equity, the environment, food safety and more† (Wallach & Sforza 20). There are two other issues that have been consistently raised against the WTO; these are on matters of the environment and labor. When it comes to the environment, there have been calls by environmental groups to use trade sanctions as a means to pressure erring nations to comply with

Fast Food Nation Essay Example for Free

Fast Food Nation Essay Fast Food Is Linked to Obesity and Other Serious Health Problems Fast Food , 2009 Seth Stern is a staff writer at The Christian Science Monitor. Despite the fact that nutritional information about fast food is readily available, many fast food chains are taking the blame for the rise in obesity and other health problems across the nation. Some lawyers are considering the possibility that fast food chains could be held accountable for the health consequences of eating their food. The chains could also be responsible for the effects of their potentially misleading advertising, especially to children. These advertising messages can lead people to overeat, which is one of the reasons behind the obesity problem. For decades, Caesar Barber ate hamburgers four or five times a week at his favorite fast-food restaurants, visits that didnt end even after his first heart attack. But his appetite for fast food didnt stop Mr. Barber, who is 5 foot 10 and weighs 272 pounds, from suing four chains last month, claiming they contributed to his health problems by serving fatty foods. Legal Matters Even the most charitable legal experts give Barber little chance of succeeding. But his suit is just the latest sign that the Big Mac may eventually rival Big Tobacco as public health enemy No. 1 in the nations courts. Lawyers who successfully challenged cigarette manufacturers have joined with nutritionists to explore whether the producers of all those supersize fries and triple cheeseburgers can be held liable for Americas bulging waistlines. Prompted by reports that the nations obesity is getting worse, lawyers as well as nutrition, marketing, and industry economics experts will come together at a conference at Northeastern University in Boston to discuss possible legal strategies. Obesity can be linked to some 300,000 deaths and $117 billion in health care costs a year. Theyre looking at whether food industry marketing—particularly messages aimed at kids—may be misleading or downright deceptive under consumer protection laws, says Richard Daynard, a Northeastern law professor and chair of its Tobacco Products Liability Project. Theyll also consider the more complex question of whether the producers of fatty foods—and even the public schools that sell them—should be held responsible for the health consequences of eating them. A Toxic Food Environment Medical professionals argue that too much unhealthy food is sold by using tempting messages that encourage overeating. People are exposed to a toxic food environment, says Kelly Brownell of Yales Center for Eating and Weight Disorders. It really is an emergency. The figures are certainly startling. Obesity can be linked to some 300,000 deaths and $117 billion in health care costs a year, a report by the Surgeon General found [in 2001]. Such numbers prompted President [George W.] Bush to launch his own war on fat this summer [in 2002], calling on all Americans to get 30 minutes of physical activity each day. But fast-food industry representatives are quick to say, Dont just blame us. Steven Anderson, president of the National Restaurant Association, a trade group, says attorneys who attempt to compare the health risk of tobacco with those of fast food are following a tortuous and twisted logic. All of these foods will fit into [the] diet of most Americans with proper moderation and balance, he says. To be sure, there are big differences between tackling food and tobacco. Any amount of tobacco consumption is dangerous but everyone has to eat, Mr. Daynard says. And few if any foods are inherently toxic. Whats more, while there were only four or five tobacco manufacturers, there are thousands of food manufacturers and restaurants serving some 320,000 different products, says Marion Nestle, a professor of nutrition and food studies at New York University. People usually smoke one brand of cigarette. They eat in many restaurants and eat the same foods at home. That makes it almost impossible to prove that a persons obesity or health problems are caused by a particular food or restaurant. As a result, suits such as Barbers that attempt to pin the blame for weight-related problems on specific plaintiffs will run into difficulty in court, says Steven Sugarman, a law professor at the University of California, Berkeley. Suits by state attorneys general to try to recover the cost of treating obese patients, a tactic thats worked with tobacco, also could prove tough. Deceptive Advertising. Thats why lawyers are focusing on more modest suits aimed at advertising and marketing techniques, says John Banzhaf III, a George Washington University law professor who helped initiate the tobacco litigation three decades ago. For example, students in one of Professor Banzhafs courses helped sue McDonalds [in 2000] for advertising its french fries as vegetarian even though the company continued to use beef fat in their preparation. The company agreed to donate $10 million to Hindu and vegetarian groups as part of a settlement. But only in the past few months has Banzhaf considered similar suits as part of a concerted strategy to sue the food industry for false or deceptive advertising as a way of fighting Americans obesity. State consumer-protection laws require sellers to disclose clearly all important facts about their products. Just as a sweater manufacturer should disclose that it may shrink in the wash, Banzhaf says fast-food companies might have an obligation to disclose that a meal has more fat than the recommended daily allowance. Such class-action suits on behalf of people deceived by advertisements could recover the amounts customers spent on the food items but not money spent on related health costs. As with tobacco, marketing aimed at kids will be a particular focus of Banzhaf and his coalition of lawyers and nutritionists. Everybody is looking at children as the vulnerable point in this, says Dr. Nestle. She says shes received loads of e-mails and calls from plaintiff lawyers interested in advice since publishing Food Politics, a book critical of the food industrys marketing and its dominant role in shaping nutritional guidelines. While they know a quarter pounder is not a health food, a lot of people would be surprised to learn it uses up a whole day of calories for women. At a meeting in Boston [August 2002], Banzhaf said attorneys talked about suing Massachusetts school districts that sell fast food in their cafeterias or stock soda in their vending machines. These suits would be based on the legal notion that schools have a higher duty of care than restaurants. Fast-food restaurant chains, for their part, say theyre not hiding whats in their food. At Burger King, for example, nutritional information is supposed to be posted in every dining room. And on its website, Wendys lists 15 categories of information about its products, including total fat and calories for everything from the whole sandwich down to the pickles. Nutritionists say that the information doesnt put the calories in a context people can understand. While they know a quarter pounder is not a health food, a lot of people would be surprised to learn it uses up a whole day of calories for women, says Margo Wootan of the Center for Science in the Public Interest in Washington. Banzhaf acknowledges that litigation alone wont get Americans in better shape. Hed like nutritional information on the fast-food menu boards and wrappers or even health warnings similar to the ones now required on cigarettes. Still, Banzhaf says litigation will put producers of fatty foods on notice. When we first proposed smoker suits, people laughed too. Further Readings Books Paul Campos The Diet Myth: Why Americas Obsession with Weight Is Hazardous to Your Health. New York: Gotham, 2006. Autumn Libel Fats, Sugars, and Empty Calories: The Fast Food Habit. Philadelphia: Mason Crest, 2006. Gina Mallet Last Chance to Eat: The Fate of Taste in a Fast Food World. New York: Norton, 2004. J. Eric Oliver Fat Politics: The Real Story Behind Americas Obesity Epidemic. New York: Oxford University Press, 2006. George Ritzer McDonaldization of Society 5. Los Angeles: Pine Forge, 2008. Eric Schlosser Fast Food Nation: The Dark Side of the All-American Meal. New York: HarperPerennial, 2005. Eric Schlosser and Charles Wilson Chew on This: Everything You Dont Want to Know About Fast Food. Boston: Houghton Mifflin, 2006. Michele Simon Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back. New York: Nation Books, 2006. Andrew F. Smith Encyclopedia of Junk and Fast Food. Westport, CT: Greenwood, 2006. Morgan Spurlock Dont Eat This Book: Fast Food and the Supersizing of America. New York: G. P. Putnams Sons, 2005. Jennifer Parker Talwar Fast Food, Fast Track: Immigrants, Big Business, and the American Dream. Boulder, CO: Westview, 2003. Tina Volpe The Fast Food Craze: Wreaking Havoc on Our Bodies and Our Animals. Kagel Canyon, CA: Canyon, 2005. Periodicals Frank Bruni Life in the Fast-Food Lane, New York Times, May 24, 2006. Steve Chapman Force-Fed the Facts, Reason, June 23, 2008. Temple Grandin Special Report: Maintenance of Good Animal Welfare in Beef Slaughter Plants by Use of Auditing Programs, Journal of the American Veterinary Medical Association, February 1, 2005. Anne Kingston and Nicholas Kohler L. A. s Fast Food Drive-by: A City Councils Ban on Fast-Food Chains Is a Provocative Social Experiment, Macleans, August 25, 2008. Laura Kipnis Americas Waistline, Slate, October 28, 2005. www. slate. com.Amelia Levin Good Food Fast, Foodservice Equipment Supplies, October 1, 2006. Sarah More McCann Wanted: Inner-City Supermarkets, Christian Science Monitor, June 27, 2008. Ruth Mortimer Why Fast-Food Brands Should Not Change Their Recipe for Success, Marketing Week, August 28, 2008. Evelyn Nieves Fla. Tomato Pickers Still Reap Harvest of Shame,' Washington Post, February 28, 2005. Jennifer Ordonez Fast-Food Lovers, Unite! Newsweek, May 24, 2004. Jonathan Rosenblum Fast Food Nation Interview: Eric Schlosser on Obesity, Kids, and Fast-Food PR, PR Watch, November 17, 2006.www. prwatch. org. Gary Ruskin and Juliet Schor Junk Food Nation, Nation, August 29, 2005. William Saletan Junk-Food Jihad, Slate, April 15, 2006. www. slate. com. San Francisco Chronicle Battle of the Bulge: Fast Food Is King at Arroyo High, June 29, 2003. Morgan Spurlock The Truth About McDonalds and Children, Independent (London), May 22, 2005. Full Text: COPYRIGHT 2005 Gale, COPYRIGHT 2006 Gale. Source Citation Stern, Seth. Fast Food Is Linked to Obesity and Other Serious Health Problems. Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2005. At Issue. Rpt.from Fast-Food Restaurants Face Legal Grilling. The Christian Science Monitor. 2002. Gale Opposing Viewpoints In Context. Web. 28 Aug. 2012. Document URL http://ic. galegroup. com. ezproxy. taftcollege. edu/ic/ovic/ViewpointsDetailsPage/Vi ewpointsDetailsWindow? failOverType=query=prodId=OVICwindowstate=n ormalcontentModules=mode=viewdisplayGroupName=Viewpointslimi ter=currPage=disableHighlighting=falsesource=sortBy=dis playGroups=action=ecatId=activityType=scanId=documentId =GALE%7CEJ3010311212userGroupName=taftcoll_mainjsid=3f16b8df6b867664f0 b4be12be1db146 Gale Document Number: GALE|EJ3010311212.

The Facts About Food Preservatives Essay -- Health, Food Preservatives

There is something that has been around for thousands of years, makes your trips to the grocery store cheaper and prevents people from dying of starvation every winter. This invention that helps us in many ways is food preservatives. Most people associate food preservatives with terrible chemicals that should be avoided, and while many that are used today have been known to cause health problems, there are many benefits that some people may not be aware of that food preservatives offer us. Before there were so many food preservatives, things were different in the traditional house. People didn’t have enough food in the winter because crops and meat that were unpreserved went bad. When people expected the food was about to go bad they would eat all of it so that nothing would be wasted. Also, as winter was approaching, many farmers would kill all of their animals because it was not economically wise to keep them through the winter. The animals would have to be fed and kept warm but grass wouldn’t be available for them to eat, water sources where they normally drink would be frozen over and they wouldn’t be producing as much food as they normally produce, such as milk or eggs. Also, animals that moved heavy farm equipment, like horses or oxen were not needed as much when there was no farming to do. People first figured out how to make food last longer a very long time ago. In as early as 1000 BCE, the Chinese had figured out how to use salt, spices and smoking. The Incas figured out how to freeze-dry things by around the 15th century. This helped them to always have 3-7 years of food available for their warriors. Nicolas Appert (pictured) was a French chef who figured out in January of 1810 how to store food in airtigh... ...urger-looks-almost-new/>. "Early methods of food preservation." Early methods of food preservation. N.p., n.d. Web. 8 Nov. 2013. . "Food Additives." Food Additives. N.p., n.d. Web. 8 Nov. 2013. . French, Alicia. "The top 10 scariest food facts." Food Recipes RSS. N.p., 21 Oct. 2011. Web. 8 Nov. 2013. . "Middle Ages Food Preservation." Middle Ages Food Preservation. N.p., n.d. Web. 8 Nov. 2013. . Pancholi, Rahul. "Join Academia.edu & Share your research with the world." Food preservatives. N.p., 12 Apr. 2012. Web. 8 Nov. 2013. .

Dramatic and Significant in Act 2 Scene 3 Macbeth

Title: How does Shakespeare make this scene both a significant and dramatic moment in the play? In Shakespeare’s play Macbeth there are a lot of dramatic, exciting and tragic occurrences in many of the scenes. Although in the beginning, Shakespeare foreshadowed the tragedies that were to come nothing could have prepared the audience for what took place in Act 2 scene 3. This is the scene in which King Duncan is found murdered causing shock and panic in all the characters on stage.He dramatizes the scene by portraying the discovery of the King’s body, by emphasizing the shock and disbelief of the characters, by the flattering description given of Duncan and by revealing to the audience the deceptive characters of Macbeth and Lady Macbeth. Duncan is the King of Scotland. He went to Macbeth’s castle to commend Macbeth in his bravery in the war against Scotland. However what he did not know was that his death was planned before his arrival.Although we the audience on ly meet Duncan briefly Shakespeare provides us with an admirable view of Duncan’s character by the way the other characters describe him. For example when Duncan was found murdered Macduff had expressed his disbelief and outrage with the words: â€Å"Most sacrilegious murder hath broke ope/The Lord’s anointed temple, and stole thence/The life o' th' building! † In this quote Shakespeare is comparing Duncan to God’s Temple. This gives the audience an idea of how kind and just Duncan really was.Even Macbeth calls the king â€Å"graceful and renowned† although the audience is not quite sure whether he meant it or not. Macbeth refers to the king’s blood as â€Å"the wine of life† and his body as â€Å"the dregs that remain. † In other words Duncan’s virtuous character was in his blood and now that it has been shed only the shell remained. Macduff was the one who discovered Duncan's corpse. He was very much frightened and sho cked to find his master dead. He had arrived on Duncan's orders to wake him up early only to find the king murdered.He comes out of the king’s chamber traumatized saying â€Å"O horror, horror, horror! /Tongue nor heart cannot conceive nor name thee! † To him this is unbelievable. Shakespeare depicts the shocked tone through Macduff’s words â€Å"O horror, horror, horror! † and through the exclamation marks to represent the tone of surprise in which Macduff spoke. There was a lot of commotion after that. Macduff awoken everyone by yelling and by ringing the bell to which Lady Macbeth responds â€Å"What’s the business, /that such a hideous trumpet calls to parley/The sleepers of the house?Speak, speak! † Lady Macbeth demands to know for what reason Macduff rung the bell awakening everyone that was sleeping. As everyone clambers in the tension and disbelief of the other characters start to build up emphasizing the drama of this scene. The aud ience is well aware that Macbeth was the one that killed the King and that Lady Macbeth helped him to accomplish the mission. So when they pretend they don’t know what happened it brings out one of the major themes of this play, deception. This scene reveals the duplicitous characters of Macbeth and Lady Macbeth.Shakespeare portrays Macbeth as a person with a conscience but not a moral one. Macbeth wants to be king but he would rather have someone else do the evil deed and take the fall while he becomes king. He nevertheless kills the king and feigns disbelief when the body is found. He also killed the two innocent guards who were framed for the murder calling it an act passionate fury. Although the characters onstage are yet to find out that Macbeth is deceitful the audience waits tensely for the moment in which all is revealed.Lady Macbeth is also shown as a duplicitous character here in this scene. She is well aware of what took place since it was her master plan but prete nds to be innocent when Duncan's body is found. The irony in this scene is when Macduff trying to protect the Lady tells her â€Å"O gentle lady, /'Tis not for you to hear what I can speak: The repetition, in a woman’s ear, would murder as it fell† little does he know how ironic his choice of the word â€Å"gentle† is. He tells her that if he repeats the news to her she would die because of the tragedy.However Lady Macbeth is not shocked at the news although she feigns it since she herself kept awake to see that the deed was done. Lady Macbeth earlier on the play retorts to Macbeth that she herself would have done it if she wasn’t born a woman; she originally cursed her ‘gentleness’ begging nature to take the gift of giving life away from her. She even advises Macbeth on how to be deceitful when she said â€Å"To beguile the time, Look like the time. Bear welcome in your eye, your hand, your tongue. Look like th' innocent flower, But be the serpent under ’t. this shows that she is the more experienced one in being deceitful which is ironic since it’s Macbeth that is the ‘brave and worthy’ kinsmen. Shakespeare shows her to be a cruel woman who would stop at nothing for her husband’s success. This scene is a very dramatic one leaving most of the audience on their toes in anticipation and suspense dying to know what was going to happen. Later on we discover that Malcolm the crown Prince runs away leaving the throne. This is when the audience fully realizes that the Witches were telling the truth and that their final prophecy came true. Macbeth became King of Scotland.

Ethical Issues Essay - 1300 Words

Phase 2 Individual Project INTD670-1303A-01 Scenario Joe Smith a sales representative is one of Tom Tramlins top people in sales for UWEAR and PALEDENIM. Bill Bateman the CEO of the Peninsula Hotel chains met with Joe through Tom through the last contract and is meeting with him again to discuss the renewal of the contract for supplying uniforms for their employees at the hotel. Joe has become good friends with Bill and his wife and have received many perks since the last signing of the contract, like being invited to go on their yacht, social events, and staying at the hotel which is very beautiful and has an excellent swimming pool with a waterfall that the kids absolutely love. Joe landed the last contract by pricing the uniforms†¦show more content†¦Since the policy at UWEAR states, that it is unethical to have contact or discuss business with a client that the management team does not approve of. Since this got Joe in trouble last time with management by pricing uniforms lower to win the contract, he should be ca utious of his decision. Discuss with Bill your thoughts and tell him you will get back with him as soon as you can, or you could just explain to Bill, that there can be no discussion of the contract they are working on and it only is a family fun day out on the yacht between friends. Joe should analyze the businesses code of ethics, make the decision, and realize what effects his decision will have on all stakeholders, and anyone that will be affected. How will the decision you make affect stakeholders if the decision you make turns out the way you plan? How will it affect everyone involved if your decision to go with Bill does not go as planned and backfires? Ethical Theory of Joes response to Bill Joe has a duty and this duty is to be responsible and has an obligation to UWEAR, its employee’s, and his family. The theory of deontological is a moral system that focuses on moral duties and rules. By knowing, what our moral duties are and what rules exist, to regulate those duties will help with a decision to go with Bill on the yacht without telling management, or discuss the matter with management and reassure them that is not business related. IfShow MoreRelatedThe Ethical Issues On Civil Journalism2970 Words   |  12 Pagesmodels and the exponential increase in â€Å"publishing† capabilities, there is an urgent need to identify news sources that are genuinely journalistic.’ (Meyers, Wyatt, Borden, Wasserman.) What I wish to bring out and elaborate in this paper are the ethical issues on how civil journalism, despite the acceptance and cooperation with professional journalism, is differentiated from its professional and vetted track. 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