Abraham Maslow, The Oldest Son Of His Parents - 1401 Words

Abraham Maslow was the oldest son of his parents, who were Jewish immigrants from Russia escaping political and social issues. He was born in Brooklyn, New York on April 1st 1908. Due to the hardships of his parents, and him being the oldest child, Abraham had more pressure put on him that any of his other siblings. He was expected to take care of his six younger siblings, and wanted make his parents proud by becoming very successful. Maslow had a very unhappy childhood and faced quite a few difficulties growing up. His parents were cold and indifferent toward him, but he somehow grew up to be very kindhearted. During his childhood he had very few friends because all of his time was spent either studying, or working to help his family make ends meet. Therefore, he relied on books to provide an escape. Through his exploration of books, he became greatly interested in research done by greats such as Pavlov, Jung, and Freud. Maslow thought he needed to impress his father by studying Law, and enrolled in City College of New York (CCNY). Soon he could fight against his own desires and went against his parents wishes on, not only one, but two aspects of his life. He first decided to go study Psychology instead of Law, and then he married his first cousin, Bertha Goodman. He left CCNY for Cornell, returned, and then departed again; this time to Wisconsin. In 1930, Maslow attained his Bachelor’s degree, 1931 his Master’s degree and in 1934 his Doctorate, all in Psychology from theShow MoreRelatedMaslow s Hierarchy Of Needs1388 Words   |  6 PagesMrs. Payton 2: Lens 1st Draft 24 September 2014 Abraham Maslow was an American philosopher who was born in the early 1990 s in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked toRead MoreEssay about Engaging with Society5215 Words   |  21 Pagesin which the oak table highlighted here is indeed a marker of high status in the new South Africa? To answer this question, note that we are not referring to the obvious fact that Thabo Mbeki was at one stage president of the country, and that his family would clearly be afforded respect on that basis. Activity 2 Re-read the four cases studies that we presented at the beginning of unit 5, as well as your summaries of the changes in poverty and inequality in South Africa, and then rateRead MoreFair and Lovely10103 Words   |  41 Pagesmarket share. Given that its part of the consumer‘s daily grooming regime the threat of new entrant seems to be minimal. Buyers and their bargaining power The target customer segment is likely to be price sensitive, however, since this is part of his/her daily skin care regime, a rational increase in price is likely to be absorbed by the market. This is backed by a strong market share (~75%, as of 2010) for Fair and Lovely and strong sense of attachment with the brand. Suppliers and their bargainingRead MoreManagement Challenges for the 21st Century.Pdf60639 Words   |  243 Pagescoined the terms â€Å"Management† and â€Å"Consultant† in their present meaning. On his calling card he identified himself as â€Å"Consultant to Management†Ã¢â‚¬â€and he explained that he had intentionally chosen these new and strange terms to shock potential clients into awareness of his offering something totally new. But Taylor did not cite a business but the nonprofit Mayo Clinic as the â€Å"perfect example† of â€Å"Scientific Management† in his 1912 testimony before the Congress which first made the United States management-consciousRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesfocused on conflict, power, and politics in organizations, behavioral decision making, and the development of effective interpersonal skills. Books Pub lished: World’s best-selling author of textbooks in both management and organizational behavior. His books have sold more than 5 million copies and have been translated into 20 languages; editions have been adapted for Canada, Australia, South Africa, and India, such as these: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Essentials of Organizational BehaviorRead MoreDeveloping Management Skills404131 Words   |  1617 PagesUniversity, for their work on the supplement on making oral and written presentations; Gretchen Spreitzer of the University of Southern California for her work on the chapter on gaining power and influence; Richard M. Steers of the University of Oregon for his work on the motivation chapter; Pat Seybolt and Troy Nielsen of the University of Utah for their work on the chapter on managing conflict; Cathy German of Miami University for her assistance in revising Supplement A, and John Tropman, University ofRead MoreFundamentals of Hrm263904 Words   |  1056 PagesManagement Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John Wiley Sons, Inc. Associate Publisher Executive Editor Senior Editoral Assistant Marketing Manager Marketing Assistant Production Manager Senior Production Editor Freelance Development Editor Senior Designer Interior Design Senior Media Editor Senior PhotoRead MoreHuman Resources Management150900 Words   |  604 Pagesfactory automation and control products. Headquartered in Virginia with 1,500 employees, the HR department primarily performed administrative support activities. But when Donald Borwhat, Jr., took over as Senior Vice President of Human Resources, he and his staff began by restructuring and decentralizing the HR entity so that each functional area of the company has an HR manager assigned to it. The HR managers were expected to be key contributors to their areas by becoming knowledgeable about the businessRead MoreStrategic Marketing Management337596 Words   |  1351 PagesWilliam H. Pickering of Harvard in a speech made during June 1908, in which his lack of imagination is as extrem e as De Jouvenal’s excess: † carrying innumerable passengers in a way analogous to our modern steamship. It seems safe to say that such ideas are wholly visionary, and, even if the machine could get across with one or two passengers, the expense would be prohibitive to any but the capitalist who could use his own yacht. â€Å" The popular mind often pictures gigantic flying machines

A Search for Hope - 930 Words

Famous English poet and playwright William Shakespeare uses â€Å"hope† in King Richard III as â€Å"True hope is swift, and flies with swallows wings: Kings it makes gods, and meaner creatures kings† (Shakespeare). Shakespeare likens â€Å"hope† to wings that elevate people during its existence, a power which strengthens people. During my research different sources, from academic writings to visual sources, discussed how the result of an aim is affected by â€Å"hope†. The results that I gained from my research have shown that people can’t achieve their dreams in the lack of hope. Hope is the irreplaceable element of success. The dictionary gives a basic meaning of hope, but the explanation of the word is deficient. The Oxford dictionary, an online dictionary which is created by The Oxford University, defines hope as â€Å"to want something to happen and think that is possible†(Hope). The denotation by The Oxford dictionary vitiates the true meaning of the word â€Å"hope†. â€Å"To want something to happen† (Hope) can be the explanation of require/desire, however, simplifying hope like that would be ignoring the effects of hope which are beyond desiring. After the requirement, having hope for the aim would help in the process of achieving. Defining second part of hope as â€Å"to think something is possible† (Hope) would be insufficient because hope can make people believe and attach themselves to their aim even though in the situations which are called impossible. With this belief, hope can make peopleShow MoreRelatedA Search for Hope and Meaning729 Words   |  3 Pageshave with the 10,000 dollar inheritance. Walter dreams of starting a liquor store. Beneatha dreams of going to medical school and Mama dreams of buying a new house. The second part of the play speaks about the loss of the family money and the loss of hope over their dreams. Finally, the third part is about the perseverance of the family even through their terrible hardship and their fight for pride even in the hardest of times. It is in the middle of the second and third progression that the conversationRead MoreSearch For New Hope : Hieu Nguyen1315 Words   |  6 Pages In Search for New Hope: Hieu Nguyen The Vietnam War was an expensive and fatal conflict, which happened within the North and South Vietnam regions. The Northern communist government and their southern allies, the Viet Cong, were heavily against South Vietnam and their benevolent allies, the United States. And their main purpose of the Vietnam War was to reassemble the country of Vietnam under the rule of communism. From the perspective of the Viet Cong, the conflict against the South and UnitedRead More Hopeful Hell: The Search for Hope in a Post-Apocalyptic World2426 Words   |  10 Pagesdescription. Cormac McCarthys speculation of the end of the world, however, ensures that evil is not victorious. The biblical allusions Cormac McCarthy addresses in The Road illuminate a sense of hope in a bleak, empty world. Despite a grim first impression, the repetitive imagery of ash represents hope according to symbolism found in the Bible. Ash becomes a natural setting, described throughout the whole book, with a seemingly melancholy mood. McCarthy introduces ash within the first pages: â€Å"EverythingRead MoreHow Do We Differentiate Ourselves?1336 Words   |  6 PagesHow do we Differentiate Ourselves? Foundation Level In the B2C market, Search Alert will be the first company with the technology that sends parents reports of their children’s internet usage. However, Search Alert will be competing against existing technologies that include, internet blockers and Windows 10 internet browsing detection. Internet blockers can be set up by parents in order to automatically filter websites that do not allow their children to visit certain sites. Windows 10 internetRead MoreImagining Argentina Imagery896 Words   |  4 Pagesof Imagining Argentina that, without hope, life is meaningless. Thornton heavily emphasizes the image of the Holocaust during Carlos’ stay at Amos and Sara’s refuge. Amos shares his and Sara’s experiences in Auschwitz with Carlos through his â€Å"...picture of people with no hair who looked like skeletons...either crying or laughing.† (78) The skeletons in the photograph, Amos and Sara, were liberated from the concentration camp and survived by maintaining hope in a future despite all the horrors thatRead MoreVictor Frankls Life and Work Mans Search for Meaning Essays1390 Words   |  6 Pagesback at his home in Vienna. He later reconstructed his book and wrote a different book, â€Å"Man’s Search for Meaning† in nine days. Viktor Frankl later died on September 2, 1997, of heart failure. Mans Search for Meaning by Victor Frankl is a story that talks about the need for hope in future especially to people who are facing trouble and disillusionment in life. The story emphasizes on the need to have hope and faith in God and not in man. The story covers on the life history of Frankl who spendsRead MoreAnalysis of Mariah Carys Hero858 Words   |  4 Pagesher thoughts of hope through: a metaphor of a long road, a hero that can be found in oneself, and a realization that life will go on. Mariah first expresses the thought of hope by giving the metaphor of a long road in the song. She expresses that life is a â€Å"long road when you face the world alone, no one reaches out a hand for you to hold†. She is saying that life is like a long road that sometimes you have to travel it on your own. In these times you may feel like there is no hope and no hero toRead MorePostmodernism and the Matrix952 Words   |  4 Pageshis realizations whereas the postmodernist offers a light or hope in conclusion. There is still a sense of foreboding for the postmodernist concerning science and technology. However, they are able to forge past their distrust, accept it as a logical progression, and begin to embrace some elements of advancement. Postmodernists have also lost faith in transcendence and spirituality, but to counter this loss they search and find hope in mystical forces or worldly treasures. Objective reality doesn’tRead MoreDirections In Search Marketing E ssay840 Words   |  4 PagesCurrent Directions in Search Marketing - Its all About Content Authority It has been said many times that the most important factors in search engine optimization are content, links, device usability and technical SEO. Of those four aspects of search engine optimization, three are taken up with a single thread. That thread is, authority. Content Quality content is content that is read, enjoyed and widely circulated because it is believable. By believable, I dont mean that it is necessarilyRead MoreOnline Search Market In China Case Study856 Words   |  4 PagesThe online search market in China is quickly changing and developing. Baidu has ruled the market for online search engines for an extensive amount of time, and it still holds a significant share. At the start of the new millennium, Google began to offer its search services in a Chinese-language format with the hope of furthering its mission â€Å"to organize the world’s information and make it universally accessible and useful.† Disappointingly, the website was consistently unavailable for â€Å"about 10

The Filter Essay Sample free essay sample

The Filter is a recommendation engine which is used in concurrence with other business’ web sites for the suggesting of digital media and amusement stuffs. and technological merchandises. Its intent is to analyse the past purchases of the consumer and utilize the informations to propose other stuffs and merchandises that the consumer could probably be interested in. some of which the consumer otherwise would non hold been exposed to. The Filter was non successful on an single footing. but in the concern to concern environment. it has proven itself to be really productive. However. the challenge confronting the Filter now is to recognize its ultimate end of spread outing its service to other industries other than the media. amusement. and engineering. During the group’s treatment. we besides entertained the inquiry of what factors would be influential in this determination procedure. We concluded that the chief factors would be: consumer behaviour in different markets and the utility or demand of the service in other markets. We will write a custom essay sample on The Filter Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another inquiry that arose during the treatment was what options were available for the Filter? We all agreed that one option was for the Filter to go more involved in perforating other markets by happening other industries that could utilize its informations roll uping abilities for services other than recommendations of merchandises to buy. The most obvious option suggested was for them to stay within its current market and obtain concern from companies besides the 1s that they presently provide services for. Our group’s treatment of the picks confronting the Filter included urging some possibilities that they could see in order to ramify out and aim other markets. One possibility is market incursion. Alternatively of Filter offering its services to companies who sell intangible goods. they should offer their services to companies who sell touchable goods. They should market their services to the retail/wholesale industry. For cases. companies such as Walmart could use Filter’s engineering on the Walmart web site. Another is traveling beyond the kingdom of media. amusement. and engineering. and use the recommendation engine for other services such as assorted types of insurance. contraptions dental and medical processs and practicians to call a few. We propose that some ways to implement our recommendations is to: AdvertiseOn societal webs and other popular web sitesMass media ( telecasting. wireless. etc. )Offer IncentivesDiscounts for urging the usage of their servicesDiscounts after a certain sum of purchases The above thoughts are directed more towards bottom line single consumers. To sell to companies. Filter must demo how good their engineering would be to other companies. Filter could demo the new market companies how gross revenues can increase through their engineering due to complimentary purchases. They could demo how gross revenues of companies with their engineering were before they had Filter’s services and after. If gross revenues have greatly increased. other companies would likely see holding Filter’s engineering. We feel that put to deathing these recommendations would do the Filter’s concern environment more contributing for the realisation of their end of marketing its services to other industries.

True Brand Loyalty Essay Example For Students

True Brand Loyalty Essay Word Count: 1633 Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other . The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words True Brand Loyalty Essay refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .u6c3d9bdbca41a1dc09e75c517fff54cd , .u6c3d9bdbca41a1dc09e75c517fff54cd .postImageUrl , .u6c3d9bdbca41a1dc09e75c517fff54cd .centered-text-area { min-height: 80px; position: relative; } .u6c3d9bdbca41a1dc09e75c517fff54cd , .u6c3d9bdbca41a1dc09e75c517fff54cd:hover , .u6c3d9bdbca41a1dc09e75c517fff54cd:visited , .u6c3d9bdbca41a1dc09e75c517fff54cd:active { border:0!important; } .u6c3d9bdbca41a1dc09e75c517fff54cd .clearfix:after { content: ""; display: table; clear: both; } .u6c3d9bdbca41a1dc09e75c517fff54cd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6c3d9bdbca41a1dc09e75c517fff54cd:active , .u6c3d9bdbca41a1dc09e75c517fff54cd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6c3d9bdbca41a1dc09e75c517fff54cd .centered-text-area { width: 100%; position: relative ; } .u6c3d9bdbca41a1dc09e75c517fff54cd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6c3d9bdbca41a1dc09e75c517fff54cd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6c3d9bdbca41a1dc09e75c517fff54cd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6c3d9bdbca41a1dc09e75c517fff54cd:hover .ctaButton { background-color: #34495E!important; } .u6c3d9bdbca41a1dc09e75c517fff54cd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6c3d9bdbca41a1dc09e75c517fff54cd .u6c3d9bdbca41a1dc09e75c517fff54cd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6c3d9bdbca41a1dc09e75c517fff54cd:after { content: ""; display: block; clear: both; } READ: The Challenges of Life Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer . True Brand Loyalty Essay Example For Students True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .u446c257bf6693490d3a0e0cc73ae9912 , .u446c257bf6693490d3a0e0cc73ae9912 .postImageUrl , .u446c257bf6693490d3a0e0cc73ae9912 .centered-text-area { min-height: 80px; position: relative; } .u446c257bf6693490d3a0e0cc73ae9912 , .u446c257bf6693490d3a0e0cc73ae9912:hover , .u446c257bf6693490d3a0e0cc73ae9912:visited , .u446c257bf6693490d3a0e0cc73ae9912:active { border:0!important; } .u446c257bf6693490d3a0e0cc73ae9912 .clearfix:after { content: ""; display: table; clear: both; } .u446c257bf6693490d3a0e0cc73ae9912 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u446c257bf6693490d3a0e0cc73ae9912:active , .u446c257bf6693490d3a0e0cc73ae9912:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u446c257bf6693490d3a0e0cc73ae9912 .centered-text-area { width: 100%; position: relative ; } .u446c257bf6693490d3a0e0cc73ae9912 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u446c257bf6693490d3a0e0cc73ae9912 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u446c257bf6693490d3a0e0cc73ae9912 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u446c257bf6693490d3a0e0cc73ae9912:hover .ctaButton { background-color: #34495E!important; } .u446c257bf6693490d3a0e0cc73ae9912 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u446c257bf6693490d3a0e0cc73ae9912 .u446c257bf6693490d3a0e0cc73ae9912-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u446c257bf6693490d3a0e0cc73ae9912:after { content: ""; display: block; clear: both; } READ: The Atomic Bomb Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer . True Brand Loyalty Essay Example For Students True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .ua223d99b7bf6f133bc4282243a011c26 , .ua223d99b7bf6f133bc4282243a011c26 .postImageUrl , .ua223d99b7bf6f133bc4282243a011c26 .centered-text-area { min-height: 80px; position: relative; } .ua223d99b7bf6f133bc4282243a011c26 , .ua223d99b7bf6f133bc4282243a011c26:hover , .ua223d99b7bf6f133bc4282243a011c26:visited , .ua223d99b7bf6f133bc4282243a011c26:active { border:0!important; } .ua223d99b7bf6f133bc4282243a011c26 .clearfix:after { content: ""; display: table; clear: both; } .ua223d99b7bf6f133bc4282243a011c26 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua223d99b7bf6f133bc4282243a011c26:active , .ua223d99b7bf6f133bc4282243a011c26:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua223d99b7bf6f133bc4282243a011c26 .centered-text-area { width: 100%; position: relative ; } .ua223d99b7bf6f133bc4282243a011c26 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua223d99b7bf6f133bc4282243a011c26 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua223d99b7bf6f133bc4282243a011c26 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua223d99b7bf6f133bc4282243a011c26:hover .ctaButton { background-color: #34495E!important; } .ua223d99b7bf6f133bc4282243a011c26 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua223d99b7bf6f133bc4282243a011c26 .ua223d99b7bf6f133bc4282243a011c26-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua223d99b7bf6f133bc4282243a011c26:after { content: ""; display: block; clear: both; } READ: About us Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer . True Brand Loyalty Essay Example For Students True Brand Loyalty Essay Introduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What companys look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. We will write a custom essay on True Brand Loyalty specifically for you for only $16.38 $13.9/page Order now It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. Repeat purchasing behavior is the actual rebuying of a brand. So the behavioral aspect of this action. Brand loyalty also includes that behaviors antecedents. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other True Brand Loyalty Essay. The former was defined by Bloemer and Kasper as the (1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia. The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding is a function of psychological (decision making, evaluative) processes resulting in brand commitment. In this definition brand commitment is the key word. In laymens words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice (pp. .u1e1bc29cd77e067bbee491ac6c4536ba , .u1e1bc29cd77e067bbee491ac6c4536ba .postImageUrl , .u1e1bc29cd77e067bbee491ac6c4536ba .centered-text-area { min-height: 80px; position: relative; } .u1e1bc29cd77e067bbee491ac6c4536ba , .u1e1bc29cd77e067bbee491ac6c4536ba:hover , .u1e1bc29cd77e067bbee491ac6c4536ba:visited , .u1e1bc29cd77e067bbee491ac6c4536ba:active { border:0!important; } .u1e1bc29cd77e067bbee491ac6c4536ba .clearfix:after { content: ""; display: table; clear: both; } .u1e1bc29cd77e067bbee491ac6c4536ba { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1e1bc29cd77e067bbee491ac6c4536ba:active , .u1e1bc29cd77e067bbee491ac6c4536ba:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1e1bc29cd77e067bbee491ac6c4536ba .centered-text-area { width: 100%; position: relative ; } .u1e1bc29cd77e067bbee491ac6c4536ba .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1e1bc29cd77e067bbee491ac6c4536ba .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1e1bc29cd77e067bbee491ac6c4536ba .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1e1bc29cd77e067bbee491ac6c4536ba:hover .ctaButton { background-color: #34495E!important; } .u1e1bc29cd77e067bbee491ac6c4536ba .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1e1bc29cd77e067bbee491ac6c4536ba .u1e1bc29cd77e067bbee491ac6c4536ba-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1e1bc29cd77e067bbee491ac6c4536ba:after { content: ""; display: block; clear: both; } READ: Wuthering Heights (784 words) Essay315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer .

Corporate English

Corporate English Corporate English Corporate English By Maeve Maddox Thanks to reader Nick Corcodilos for sharing a link to an especially mind-numbing bit of English prose. I wont publish the link he sent me, but I will give you an excerpt: Leveraging the unique capabilities of Case Based Reasoning (CBR) to research, [this company] has created a comprehensive mirror pathway for personalized medicine incorporating the standardized processes required to infuse into pharmaceutical research, development and lifecycle pathway. †¨ I looked for other examples of this kind of writing and, alas, found plenty: Strategic management research on the development of new capabilities has largely overlooked the process whereby initial capabilities are transformed by the firm to create new capabilities. Whether the reader is new to diversity work or wishes to learn how to further leverage existing diversity initiatives with other strategically important business priorities, this book provides a comprehensive blueprint for navigating the complex and changing nature of situations involving diversity. We are committed to an organizational capability and mindset which guarantees rapidly delivering exceptional customer and stakeholder value by negotiating and making the appropriate tradeoffs among schedule, quality, cost, functionality, technical limits, and resources. â€Å"[†¦] reflects a striving for excellence in higher education that has been made more inclusive by decades of work to infuse diversity into recruiting, admissions, and hiring; into the curriculum and co-curriculum; and into administrative structures and practices. It also embraces newer forms of excellence, and expanded ways to measure excellence, that take into account research on learning and brain functioning, the assessment movement, and more nuanced accountability structures.  [†¦] is a multi-layered process through which we achieve excellence in learning; research and teaching; student development; institutional functioning; local and global community engagement; workforce development; and more.   It is the active, intentional, and ongoing engagement with diversity in ways that increase one’s awareness, content knowledge, cognitive sophistication, and empathic understanding of the complex ways individuals interact within systems and institutions.† I suppose the meaning of these texts can be worked out, but why write something that has to be puzzled over? I dont mind struggling with a text that was written a couple of hundred years ago, but when it comes to contemporary writing, I wont waste my time. Writers need to worry when Latinate abstract nouns outnumber function words in their writing. An annual rereading of Orwells essay on language wouldnt hurt: The inflated style itself is a kind of euphemism. A mass of Latin words falls upon the facts like soft snow, blurring the outline and covering up all the details. The great enemy of clear language is insincerity. When there is a gap between ones real and ones declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. Politics and the English Language Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Math or Maths?Used To vs. Use ToCaptain vs. Master

Research propsal - Operation Managerment (TQM) Essay

Research propsal - Operation Managerment (TQM) - Essay Example The study shows that though economies of scale, access to technology and sales operations channels remain significant factors to the advantage of big companies, they remain vulnerable to price wars and product switching schemes initiated by smaller players in the industry. The conclusion is that companies need to focus globally competitive strategies while remaining local in approach to consumers. According to the United Nations Conference on Trade and Development (UNCTAD) (2004), the retail and consumer industry is one of the industries exhibiting one of the highest growths today. Though the UNCTAD subsequently report reduced the expected growth rate projections in 2006, the industry remains to be an attractive industry (Awbi, 2006a; Tesco expands in Japan, backtracks on China, 2006). As early as 2001, analysts have already predicted a developing price war among UK's supermarkets due to jockeying in the UK for market position as a platform of expansion (UK 'poised for supermarket wars'). Another important factor contributing to the competition in industry has been due to the entrants of small and big players into the industry which included the vigorous expansion of Wal-Mart in the UK (Schrage, 2005) However, indicators from the second half ... ed growth rate projections in 2006, the industry remains to be an attractive industry (Awbi, 2006a; Tesco expands in Japan, backtracks on China, 2006). Research Rationale As early as 2001, analysts have already predicted a developing price war among UK's supermarkets due to jockeying in the UK for market position as a platform of expansion (UK 'poised for supermarket wars'). Another important factor contributing to the competition in industry has been due to the entrants of small and big players into the industry which included the vigorous expansion of Wal-Mart in the UK (Schrage, 2005) However, indicators from the second half of 2006 have indicated that earlier projections in 2004 may still be achievable due to market growth in Europe (Awbi, 2006b). The UK supermarket industry has is critical in establishing market presence in the European Union (EU) and this is the motivation behind most companies in the industry vying for position in the local supermarket industry. This highlights the importance of developing TQM strategies that secure a retailer's position in the supermarket industry (Easterby - Smith et al, 2001). Objectives At the end of the study, the research aims to be able to enumerate the key TQM strategy elements that companies need to be competitive in the UK supermarket industry. The study will be able to identify key industrial characteristics that drive the market's movement as well consumer motivations and expectations. The study will provide insights on the dynamics of the UK supermarket industry as it continues to grow in significance globally. The study does not aim to prescribe the strategy to be taken but rather highlights what TQM programs are being utilized in the industry and their value in the formulation of individual companies'

International Relations Research Paper Example | Topics and Well Written Essays - 750 words

International Relations - Research Paper Example In fact, it â€Å"refers both to a process of growing material interconnectedness as well as to the ‘idea’ or consciousness of that process† (Ravenhill 302). The purveyor or enforcer of such idea is the WTO. Although the WTO is supposedly a consensual type of organization, where the majority, which consist of the underdeveloped and developing countries, is theoretically the more powerful group, it is actually the few developed and advanced capitalist countries that are most influential in the formulation of its policies. Since its founding, the WTO has been accused of making the economic conditions of the poorer nations worse. According to Global Exchange, an international human rights advocacy organization, the WTO has made the world’s richest become richer at the expense of the poorest as it has â€Å"hastened these trends by opening up countries to foreign investment and thereby making it easier for production to go where the labor is cheapest and most easily exploited and environmental costs are low† (Top Reasons to Oppose the WTO). The WTO was established in January 1995. However, the basic principles behind it were already being implemented since 1948 through the General Agreement on Tariffs and Trade or GATT (World Trade Organization). ... However, there are developing countries with governments that have continued to adhere to the policies of the WTO despite the massive protests that have been held in their respective countries. Behind these are the corporations who have accumulated profits because of globalization (Berberoglu 68). Since the WTO regularly meets in order to discuss the implementation of trade liberalization, the agendas that it often tables are scrutinized by different people’s organizations. One contentious issue that has been the subject of intense protest campaigns from farmers is agricultural liberalization. The WTO calls for â€Å"the removal of exemptions for import controls and supply management regimes† (Shrybman 50). The net effect of this policy is that a less developed nation that could not compete well can be dumped with agricultural products coming from the more developed countries. This naturally puts the farmers of the said country at a grave disadvantage because of unfair competition resulting from it. With inadequate subsidy, the farming sector of the less developed country would certainly not be able counter the heavy importation. Another major criticism of the WTO is that it tends to ignore the impact of its policies on other important aspects of society. It is said that in every forum that is held by this multilateral body, â€Å"global commerce takes precedence over everything – democracy, public health, equity, the environment, food safety and more† (Wallach & Sforza 20). There are two other issues that have been consistently raised against the WTO; these are on matters of the environment and labor. When it comes to the environment, there have been calls by environmental groups to use trade sanctions as a means to pressure erring nations to comply with